On October 9, 2006, Google announced that it had acquired YouTube for $1.65 billion in Google stock.[38][39] The deal was finalized on November 13, 2006.[40][41] Google's acquisition launched new newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.[30] It is at this time YouTube issued the slogan "Broadcast Yourself". The company experienced rapid growth. The Daily Telegraph wrote that in 2007, YouTube consumed as much bandwidth as the entire Internet in 2000.[42] By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.[43] That year, the company simplified its interface to increase the time users would spend on the site.[44] In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.[45][46][47] However, most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site.[48] That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red.[49][50] A subsequent interface change, designed to unify the experience across desktop, TV, and mobile, was rolled out in 2013.[51] By that point, more than 100 hours were being uploaded every minute, increasing to 300 hours by November 2014.[52][53]
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Through this period, YouTube tried several new ways to generate revenue beyond advertisements. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.[61][62] This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions.[63][64] These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted.[65] In 2014, YouTube announced a subscription service known as "Music Key," which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.[66] The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.[67][68][69]
YouTube announced that it would remove video responses for being an underused feature on August 27, 2013.[183] Embedding, rating, commenting and response posting can be disabled by the video owner.[184] YouTube does not usually offer a download link for its videos, and intends for them to be viewed through its website interface.[185] A small number of videos can be downloaded as MP4 files.[186] Numerous third-party web sites, applications and browser plug-ins allow users to download YouTube videos.[187]
On November 15, 2012, Google launched an official app for the Wii, allowing users to watch YouTube videos from the Wii channel.[206] An app was available for Wii U and Nintendo 3DS, but was discontinued in August 2019.[207] Videos can also be viewed on the Wii U Internet Browser using HTML5.[208][non-primary source needed] Google made YouTube available on the Roku player on December 17, 2013,[209] and, in October 2014, the Sony PlayStation 4.[210]
YouTube Go was an Android app created for making YouTube easier to access on mobile devices in emerging markets. It was distinct from the company's main Android app and allowed videos to be downloaded and shared with other users. It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution.[429] In May 2022, Google announced that they would be shutting down YouTube Go in August 2022.[430]
Prior to 2020, Google did not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing.[482] In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales.[483] In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion.[484] In 2013 it nearly doubled and estimated to hit $5.6 billion according to eMarketer,[484][485] while others estimated $4.7 billion.[484] The vast majority of videos on YouTube are free to view and supported by advertising.[61] In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.[486] The move was seen as an attempt to compete with other providers of online subscription services such as Netflix, Amazon Prime, and Hulu.[61]
There are over a million members of the YouTube Partner Program.[508] According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Usually no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.[509]
In 2013, YouTube introduced an option for channels with at least a thousand subscribers to require a paid subscription in order for viewers to watch videos.[512][513] In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription.[514] On January 16, 2018, the eligibility requirement for monetization was changed to 4,000 hours of watch-time within the past 12 months and 1,000 subscribers.[514] The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.[515]
1.7.3 (2013-10-03)- Bug #1211758 Security bug: Arbitrary image download- Bug #1175446 Security bug: user supplied $_SERVER['HTTP_HOST'] can be used for injections- Bug #1233500 Security bug: Not checking ownership of blocks before editing them- Bug #1158625 Make profile information not avaialble for public when not shared- Bug #1207140 The embedded iframe filter doesn't support scheme-relative URLs such as "//youtube.com" (now used in the YouTube and Vi$- Bug #1218091 Pager in search in a block doesn't work- Bug #1195489 After installation, make the installer "jump" to the "Continue" link at the bottom of the page- Bug #1214647 When an auth instance is deleted, disable it as a parent authority- Bug #1215190 LDAP support for non-standard port LDAP Urls- Bug #1215702 Reduce false positives in syntax checker for unbracketed SQL tables- Bug #1218684 Alt tag in the artefact chooser panel only says "Preview"- Bug #1219499 Some RSS feed channel images are rendered too large in External feeds block- Bug #1222368 Missing lang string for group page with clean URL- Bug #1227372 Missing lang string for existing URL on allowed iframes- Bug #1095208 uploading a file - "Loading" message remains- Bug #1165592 "Cron is not running" not displayed in red anymous- Bug #1188001 Page view throws headdata warning, if group submissions enabled- Bug #1213908 Undefined variable $id in group/report.php- Bug #1072972 Internal search ignores 'KATAKANA-HIRAGANA PROLONGED SOUND MARK'
1.7.0 (2013-04-19)- Bug 1100187: First option under "manage institutions", institution is not capitalised- Bug 1100024: Relocate "Shared pages" menu item- Bug 1095499: License metadata for every artefact- Bug 1085566: Add logged in filter to admin search- Bug 1081194: Add 'groups I can join' to groups search condition and make it default- Bug 1051868: Add support for "retractable" blocks- Bug 1040337: Upgraded TinyMCE to 3.5.8- Bug 1033070: Increase limit on group members block- Bug 1027574: Improve logging of what admins do while masqueraded- Bug 939299: Display more collections on the overview page- Bug 1100030: Take out word-break in the CSS- Bug 1057259: Add year to forum post dates- Bug 1051497: Correct word spacing between posts and entries on journal page- Bug 1050655: forum post notification subject should be the post subject not the topic subject- Bug 1021653: Ensure length of input fields is sufficient for required data- Bug 1006706: Missing lang strings in view/urls.php- Bug 952625: Pending registrations have an unreasonable expiry time- Bug 920263: Make "Institution expiry date" column not be in italics- Bug 913320: Separate "Suspend / delete user" on /admin/users/edit.php- Bug 1100104: Account deleted notice to include contact information- Bug 1100066: dwoo function str doesn't take extra arguments that are "0"- Bug 1073136: Fix ordering of forums when there are more than 10 forums- Bug 1072850: Facebook doesn't pick up Mahara's Facebook logo- Bug 1069811: Quota exceeded message for groups- Bug 1069664: "Text on background" does not change for top right-hand corner in configurable theme- Bug 1068962: "Delete users" button should be red on /admin/users/suspended.php- Bug 1051529: Activating spellchecker brings up warning- Bug 1046617: hard-coded plural logic on /group/find.php- Bug 1023834: Refactor login form elements code duplication- Bug 1154928: Warning when adding a new user or add users via CSV- Bug 1145178: Warning after installing other language packs- Bug 1095834: Wrong result when searching for the special string: '0'- Bug 1089730: Plain editor not available in Resume area instead of WYSIWYG editor- Bug 1081309: export fails if files missing from dataroot- Bug 1079451: split function is deprecated but still used- Bug 1074974: WMV files are not recognized by Internal Media block when uploaded directly in the block- Bug 1072967: Add user-unique message IDs to forum emails- Bug 1069274: "Allow copying" is not shown on the institution and site access list- Bug 1068952: Update of user information brings warnings- Bug 1056544: The number of topics on /interaction/forum/view.php doesn't count the sticky topics- Bug 1111066: define('CLI') should bypass auth_setup() in init.php- Bug 1091506: Allowed iframe sources page doesn't allow sideblocks- Bug 1091504: Suspended and expired users page is not displayed as selected in menu- Bug 1031560: json_headers change to use application/json- Bug 1046647: Warnings when access "Group files" tab- Bug 1046641: "Group files" tab does not show up until the user re-login.- Bug 900983: Notification after user has been masqueraded 2ff7e9595c
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